Dec
19
Auto Makers, Makes and Models
Filed Under Selecting a Vehicle
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Loading ...Let’s start with the basics. I’ll use GM brand names as a means of explanation.
An auto maker refers to a company that manufactures vehicles, such as GM (General Motors Corporation). Of the vehicles an auto maker produces, it may choose to sell these under just one brand name or several different brand names, called makes (or marques) such as Buick, Cadillac and Chevrolet. Within a make, each car is given a unique model name, such as Chevrolet’s Cobalt, Impala or Malibu. All units within a model share a body style and basic standard features (or standard equipment).
For each model, auto makers will offer options (or optional equipment), which are factory-installed features, upgrades, or amenities. Options may be presented individually, or organized as packages intended to increase the vehicle’s appeal to a particular lifestyle or purpose. Elements from multiple packages are often bundled with unique features to become model levels (sometimes also referred to as model ranges, trim levels or just models). These sub-models may be differentiated by a word or initials after the model name, such as LE (Luxury Edition or Limited Edition), SS (Super Sport), Touring and so on. A base model has no upgraded features.
To further customize and personalize your vehicle, auto makers offer an endless array of accessories, such as spoilers, pedal covers, rubber floor mats or exhaust tips. These products are termed “genuine” because they have been designed and tested by the auto maker to be fully compatible with your specific vehicle. As such, they are sold through an authorized dealer. (Non-authorized accessories may be purchased from a third-party market retailer, like Canadian Tire or your local parts store.) You may wish to order genuine accessories when you purchase your vehicle so they can be installed at the dealership before you pick up your new car. Or you can purchase them later and have them installed, or install them yourself.